Case Study: Compound Studio earns up to 25x ROI with AfterShip Personalization
Key results
The challenge
Compound Studio, a Toronto direct-to-consumer brand house behind Vitaly, Clocks & Colours, and Etah Love, used an upsell tool that redirected shoppers out of the cart and offered no analytics tracking. This produced a subpar shopping experience and limited insight into buyer behavior.
The solution
As an early adopter of AfterShip Personalization, Compound Studio deployed in-cart AI recommendations, a free-shipping bar, pinned products, Frequently Bought Together bundles at checkout, and post-purchase one-click upsells across its brands.
“Most upsell tools are focused solely on Checkout; AfterShip was able to provide the end-to-end personalized shopping experience we were looking for.”
DDDexter Da SilvaDirector of Digital Products, Compound Studio
The results, in context
Per the customer story, Vitaly achieved 25x ROI, Etah Love 23.8x, and Clocks & Colours 19x. Headline figures cite a 50.3% boost in AOV and 8.6% upsell revenue, with the cart-drawer strategy alone delivering a 46.46% AOV boost, 5.66% upsell revenue, and an 8.2% order conversion rate, plus $100,000+ in personalized revenue.