Case Study: MyDeal cuts WISMO tickets and transit time 25% with AfterShip Tracking
Key results
The challenge
MyDeal, an Australian online marketplace with 1,900+ sellers and over one million active customers, had each seller managing shipping separately across 93 carriers. This left no unified visibility into the delivery process and drove 'where is my order' (WISMO) inquiries.
The solution
MyDeal adopted AfterShip Tracking to provide a single branded tracking page for all purchases, automated delivery notifications, and consolidated carrier performance data to inform carrier selection.
“The 25% reduction in WISMO tickets has allowed us to focus on providing a more comprehensive post-purchase experience.”
KBKieran BoyceGeneral Manager - Operations, MyDeal
The results, in context
According to MyDeal's customer story, proactive tracking updates cut WISMO tickets by 25%. Carrier-performance insights that let MyDeal flag underperforming retailers and resolve root causes reduced average transit time for marketplace orders by 25%.