Case Study: Miss to Mrs Box attributes 25% of online sales to AfterShip tracking pages
Key results
The challenge
Miss to Mrs Box, a Toronto-based global bridal subscription company, used a generic tracking plug-in that directed customers to carriers' tracking pages. As it onboarded more carriers, offering a curated, consolidated post-purchase experience became difficult.
The solution
Miss to Mrs adopted AfterShip Tracking for branded tracking pages and shipment notifications, using its marketer-friendly drag-and-drop builder and integration with 900+ carriers to hyper-personalize product recommendations by wedding-planning stage.
“The biggest thing that AfterShip has done for us is giving us the ability to hyper-personalize our product recommendations with unique tracking pages that promote certain products based on the phase of the customer journey.”
HLHonson LamDirector of Technology, Miss to Mrs Box
The results, in context
Per the customer story, 45% of online-store visits now come from AfterShip tracking pages, and marketing assets on those pages earn a 6.5% click-through rate. As a result, 25% of online-store sales are attributed to the AfterShip tracking pages.