Health Plan (Medicaid / Medicare)Sourced

Case Study: IEHP launches 9.4M secure member engagements with Ushur

IEHP Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

IEHP

Industry

Health Plan (Medicaid / Medicare)

Challenge

Vendor-dependent, costly member campaigns

Headline result

9.4M secure engagements launched

Key results

9.4M

Secure engagements launched

1.5M

Members reached

Across campaigns

300%

Of engagement goal achieved

Medi-Cal redetermination outreach

The challenge

Before 2022, Inland Empire Health Plan (IEHP) relied on an external vendor to build, automate, launch, and report on member campaigns across its 1.5 million member base, at a cost in both budget and time. Maintaining accurate member and provider demographics and handling returned physical mail added further manual burden.

The solution

IEHP selected Ushur through an RFP to deploy secure two-way conversations via the Invisible App and to certify internal business users as citizen developers on Ushur's no-code platform.

The results, in context

IEHP reached 1.5 million members across campaigns and launched 9.4 million secure interactive engagements. For Medi-Cal redetermination outreach the plan achieved 300% of its member engagement goal.

Products used

Ushur Ushur Invisible AppUshur Ushur No-Code Platform