Case Study: Benefitfocus saves an estimated $44,000 a month by digitizing benefits mailers
Key results
The challenge
Benefitfocus, a Voya Financial company, was sending 11,000 letters each month by mail to educate employer-group new hires about their available benefits. The mailers were expensive and one-way, giving members no convenient digital way to ask questions.
The solution
Benefitfocus launched Ushur Conversational Apps and Invisible App to deliver benefits information in an interactive, digital, HIPAA-secure format, starting with new-hire onboarding and extending to ongoing benefits communications.
“Our customer is delighted that we can deliver custom welcome engagements week-over-week to thousands of members.”
KKKatey KollSenior Product Manager, Benefitfocus
The results, in context
The digital engagement replaced roughly 11,000 physical letters per month and saved an estimated $44,000 per month, while giving members an interactive channel for benefits questions.