SoftwareSourced
Case Study: UserTesting drives an 18X ROI and $8M+ in closed-won with UserGems
UserTesting Case StudySourced & dated by Case Study Desk
Key results
The challenge
UserTesting wanted to re-engage former customers and champions who had moved to new companies, on the premise that people who found the product useful before would likely adopt it again. Identifying those job changes at scale was the core need.
The solution
UserTesting used UserGems to automatically detect when past users and champions changed jobs and to route those warm leads to the sales team for outreach.
“Your alumni customers are your lowest hanging fruit, and if you offer a great product or service, these champions will remember and likely bring you into their next organization.”
SJSteve JonesVP of Demand Generation, UserTesting
The results, in context
UserGems delivered 1,300 job-changer leads within a week of implementation. Over one year the program produced an 18X ROI and more than $8M in closed-won revenue.
Products used
UserGems UserGems