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Case Study: CaptivateIQ builds $1.3M in pipeline in 10 weeks with UserGems

CaptivateIQ Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
CaptivateIQ
Industry
Software
Challenge
Making the BDR workflow more productive
Headline result
$1.3M pipeline and 2x reply rates in 10 weeks

Key results

$1.3M
Pipeline attributed
in 10 weeks
2x
Reply rates
Gem-E campaigns
15
Opportunities created
in 10 weeks

The challenge

CaptivateIQ wanted to make its BDR team more effective by focusing outreach on the highest-intent contacts and improving reply rates on campaigns.

The solution

CaptivateIQ ran UserGems and Gem-E campaigns to prioritize contacts and power its BDR outbound workflow.

“UserGems is the engine for our BDR workflow. It turns your BDRs into thoughtful sales professionals.”

KW
Kristen Wisdorf
Sr. Director of Business Development & Inside Sales, CaptivateIQ

The results, in context

Within 10 weeks CaptivateIQ saw reply rates roughly double, created 15 opportunities, and attributed $1.3M in pipeline directly to UserGems campaigns.

Products used

UserGems UserGemsUserGems Gem-E