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Case Study: How Unitech used 11x to automate lead response and generate 35% of pipeline in 90 days

Unitech Training Academy Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Unitech Training Academy
Industry
Education / Vocational training
Challenge
After-hours leads going untouched
Headline result
35% of pipeline generated in 90 days

Key results

35%
Of pipeline generated by 11x
within first 3 months
99%
Reduction in speed-to-lead time
8+ hrs to <2 min
74%
Increase in calls answered

The challenge

About 36% of Unitech's leads arrived after-hours and went untouched, with 12-24 hour response delays for after-hours prospects across its six campuses in Louisiana, Mississippi, and Alabama.

The solution

Unitech deployed Julian, 11x's inbound digital worker, to respond to and qualify inbound leads around the clock across the enrollment journey.

Within just three months, Julian matched rep conversion rates with two-minute response times, without losing the human touch that matters.

CB
Chris Bordes
Chief Operating Officer, Unitech Training Academy

The results, in context

Julian cut speed-to-lead 99%, from 8+ hours to under 2 minutes, and generated 35% of pipeline within the first three months. Calls answered rose 74%, with Julian matching rep conversion rates while preserving a human touch.

Products used

11x Julian