Construction softwareSourced

Case Study: How Canibuild built a scalable inbound and outbound pipeline engine with 11x

Canibuild Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Canibuild

Industry

Construction software

Challenge

Slow lead response and manual outbound

Headline result

99% reduction in speed-to-lead time

Key results

99%

Reduction in speed-to-lead time

3+ hours to <2 min

40%

Lift in demo conversions

20%

Of pipeline generated by 11x

within 3 months

50%+

Demos converted to subscriptions

per Canibuild

The challenge

Canibuild's speed-to-lead lagged at 3+ hours and its outbound motion was manual, limiting demo conversions and pipeline growth as the team tried to scale without adding headcount.

The solution

Canibuild deployed Julian for inbound speed-to-lead and qualification and Alice for outbound prospecting, making 11x the execution layer behind both motions.

“11x became the execution layer behind our inbound and outbound motions. It made our sales operation leaner, more efficient, and easier to scale.”
MD
Mark Deacon
Chief Revenue Operations Officer, Canibuild

The results, in context

Speed-to-lead dropped 99%, from 3+ hours to under 2 minutes, and demo conversions rose 40%. Within three months, 20% of pipeline was generated by Alice outbound, and the team reported converting over 50% of demos to subscriptions without adding headcount.

Products used

11x Alice11x Julian