Case Study: U.S. fashion retailer drives 168% ROI and 11x ambassador growth with Later
Key results
The challenge
A large U.S. specialty apparel brand, anonymized in the source story, wanted to increase online word-of-mouth marketing among U.S. men aged 20 to 30. It needed to address scale, sales, and efficiency challenges in its existing male-led influencer program and expand its micro-influencer network.
The solution
The brand used Later Influence to build a private, brand-owned ambassador network recruiting store associates, loyalty program customers, and micro- and macro-influencers. Influencer-generated content was amplified across email, retail displays, out-of-home materials, and brand channels, with unique promo codes for sales attribution.
The results, in context
According to the customer story, the campaign drove a 168% ROI from in-store and online purchases made via influencer-generated content, and 11x growth in ambassador program members. The IGC generated 46 million total impressions and 2.3 million total engagements on Instagram, at a 5.5 to 7% average engagement rate.