Case Study: MeUndies grows Instagram following 40% in a year with Later
Key results
The challenge
MeUndies, a direct-to-consumer underwear and apparel brand, relies on Instagram as its top social platform for storytelling and product discovery. The team needed to grow its 280,000-follower community and improve engagement while spending significant time collecting user-generated assets, planning, and scheduling content.
The solution
MeUndies used Later to curate user-generated content and plan and schedule its Instagram feed in advance, including a visual planner and Link in Bio. The workflow let the team preview the planned feed via a shareable link and focus its effort on producing higher-quality content.
The results, in context
According to the customer story, MeUndies grew its Instagram following by 40% in one year, building on a community of 280,000 followers. The team also reported saving more than two hours each week using Later, time that had previously gone to collecting assets, planning, and scheduling.