Case Study: Rosefield drives 167% ROAS with Later's influencer platform
Key results
The challenge
Rosefield, an international watch brand, wanted to expand and manage multiple ambassador community campaigns across seven key markets: France, Italy, the Netherlands, Germany, Spain, the UK, and the US. Its internal influencer team had limited capacity to recruit and coordinate at that scale.
The solution
Rosefield used Later Influence to build a tiered international ambassador community of influencers, consumer advocates, and referrers. Members created original content on Instagram and Facebook, referred new members through dynamic referral links, amplified branded promotions, and earned redeemable points for store credit.
The results, in context
According to Rosefield's customer story, the program drove a 167% return on influencer spend and a 400% increase in sales attributed to influencers across seven markets. Rosefield recruited more than 70,000 new ambassadors and saw a 700% increase in average monthly impressions, averaging over 10 million per month, alongside 2X higher conversion rates from influencer referral traffic.