Case Study: Reebok and Zumiez drive 927.6K impressions in first co-branded campaign with Later
Key results
The challenge
Reebok and Zumiez wanted a promotional strategy to drive engagement and click-through for iterations of the Club C shoe during the holiday season. The goal was to connect authentically with Gen-Z shoppers who value individual street style, in the two brands' first co-branded influencer campaign.
The solution
The brands ran their first co-collaboration using Later's platform and services, activating 10 creators to produce 60 pieces of content. Creators were selected to match an expressive Gen-Z persona aligned with Zumiez's customer base, spanning formats such as Instagram posts, Reels, and TikTok videos.
The results, in context
According to the customer story, the campaign drove 927.6K total impressions and 55.6K total organic engagements, for a 6% average engagement rate. It delivered a $0.12 cost per engagement, beating the industry average of $0.13, and a $7.36 cost per thousand impressions, well below the $17.12 industry average.