Case Study: How Underground Ecom doubled its business by centralizing on Close
Key results
The challenge
Underground Ecom, an email marketing agency, had sales data spread across Google Sheets, Slack, and Trello with no central database. Rapid growth made it hard to maintain quality and reporting as the team scaled.
The solution
The agency adopted Close as a single source of truth for sales data, communications, and reporting, configuring custom activities, Smart Views, tasks, and dashboards. The full sales team went all-in on the tool within about two weeks.
“Our business won't continue to expand unless our team continues to use Close to centralize reporting.”
MYMatt YoungCMO, Underground Ecom
The results, in context
Close reports that during 2020 Underground Ecom more than doubled in headcount, revenue, and profit. Reps save about 30 minutes each week, and the agency generated $25M in revenue for its clients that year.