SoftwareSourced

Case Study: TrustRadius grows new-user conversions 375% with Ortto

TrustRadius Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

TrustRadius

Industry

Software

Challenge

Scaling new-user conversion beyond manual campaigns

Headline result

An evergreen onboarding campaign lifts average monthly new-user conversions 375%

Key results

+375%

Increase in new-user conversions

average monthly, evergreen campaign

55%

Average email open rate

18%

Click-through rate

17%

Conversion rate

The challenge

TrustRadius, a buyer intelligence and peer-review platform for business technology, wanted to convert more new users into active community members. The team needed automated, always-on nurture rather than manual, one-off email sends.

The solution

TrustRadius built an evergreen onboarding campaign in Ortto, using journeys and the delivery load distribution option to automate and pace new-user communications.

“The overarching theme Ortto exemplifies is 'how can we make your job easier?'”
KH
Kayla Hutchinson
Community Email Marketing Manager, TrustRadius

The results, in context

The evergreen campaign produced a 375% increase in average monthly new-user conversions. The associated emails averaged a 55% open rate, an 18% click-through rate, and a 17% conversion rate.

Products used

Ortto JourneysOrtto EmailOrtto Reporting