SoftwareSourced

Case Study: Sequence lifts subscription rate 20% with Ortto onboarding

Sequence Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Sequence

Industry

Software

Challenge

Converting new users to paid subscriptions

Headline result

A 45-day onboarding campaign raises the subscription rate 20%

Key results

+20%

Increase in subscription rate

45-day onboarding campaign

The challenge

Sequence, a fintech providing a consolidated view of financial accounts with automated transfers, wanted to convert more new users into paying subscribers without heavy engineering resources.

The solution

Sequence used Ortto to incorporate product data into a 45-day onboarding campaign and to track performance through Ortto's reporting.

“Ortto makes it very easy and intuitive to incorporate actual data into campaigns and in-product growth, without the need to use heavy resources.”
ID
Itay Dror
Head of Product, Sequence

The results, in context

The 45-day onboarding campaign produced a 20% increase in the subscription rate.

Products used

Ortto JourneysOrtto Reporting