ConsumerSourced
Case Study: Shoott cuts time-to-purchase lag 50% with Ortto journeys
Shoott Case StudySourced & dated by Case Study Desk
Key results
The challenge
Shoott, a marketplace connecting people with affordable professional photographers across 60+ US cities, needed to move customers from photo galleries to purchase more quickly and reduce drop-off.
The solution
Shoott built abandoned-cart and expired-gallery email journeys in Ortto to re-engage customers at key funnel stages.
“Ortto's intuitive user interface makes it easy to set up email journeys that drive customers further down the funnel.”
JYJennifer YehChief Operating Officer, Shoott
The results, in context
Shoott reduced its time-to-purchase lag by 50%. The abandoned-cart journey averaged an 83.5% open rate and 15.1% click-through rate, while the expired-gallery journey averaged a 78.6% open rate and 46.8% click rate.
Products used
Ortto JourneysOrtto Email