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Case Study: Siteline achieves 2x event ROI and saves 4 hours per event with Ortto

Siteline Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Siteline

Industry

Software

Challenge

Time-intensive event marketing with unclear ROI

Headline result

Flexible event marketing delivers a 2x return and saves four hours per event

Key results

Positive ROI on event spend

4 hrs

Saved per event

25%

Average email open rate

The challenge

Siteline, a B2B SaaS company providing collaborative billing for trade contractors, runs roughly 50 events a year and needed a faster, more measurable way to run event marketing.

The solution

Siteline used Ortto to build and manage event campaigns quickly and flexibly, tracking outcomes through Ortto reporting.

“Ortto allows me to be super flexible and do things quickly — we save around four hours per event.”
AG
Ari Goldstein
Growth Marketing Manager, Siteline

The results, in context

Siteline reported a 2x positive return on event spend and saved around four hours per event, with campaign emails averaging a 25% open rate.

Products used

Ortto JourneysOrtto EmailOrtto Reporting