Fashion & accessoriesSourced

Case Study: True Vintage lifts Black Friday conversion 156% without discounting

True Vintage Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

True Vintage

Industry

Fashion & accessories

Challenge

Drive BFCM sales without deep discounting

Headline result

Vintage-apparel retailer True Vintage raised conversion 156% and AOV 15% over Black Friday weekend using targeting instead of heavy discounts

Key results

+156%

Conversion rate

Black Friday weekend

+15%

Average order value

Black Friday weekend

10 min

To launch gift-card banner

campaign scheduling

The challenge

Vintage-apparel retailer True Vintage, which uploads around 200 products a day, wanted to drive Black Friday / Cyber Monday sales by targeting purchase-ready customers rather than relying on heavy discounts.

The solution

True Vintage used Nosto's Audience Insights, Personalized Emails, Content Personalization and Behavioral Pop-Ups, plus campaign scheduling, to target a VIP segment ahead of the BFCM weekend.

The results, in context

Over Black Friday weekend True Vintage documented a 156% increase in conversion rate and a 15% increase in average order value, with average visit value almost tripling. A gift-card banner was launched in about 10 minutes using campaign scheduling.

Products used

Nosto Audience Insights & BuilderNosto Personalized EmailsNosto Content PersonalizationNosto Behavioral Pop-Ups