Case Study: Revenue from a single A/B test covers Bandier's annual Nosto cost
Key results
The challenge
Activewear and fashion retailer Bandier wanted to establish whether personalized product recommendations outperformed manually curated best-seller merchandising on its highest-traffic pages. It needed measurable evidence before committing further to onsite personalization.
The solution
Bandier used Nosto's Campaign Testing to run controlled A/B tests comparing personalized product recommendations against best-seller blocks on the homepage and cart page, alongside Product Recommendations.
The results, in context
Over an 18-day homepage test, personalized recommendations delivered a 9.7% higher conversion rate and a 2% increase in overall revenue, an uplift the case study states covered Bandier's annual Nosto cost within one month. A 25-day cart-page test showed a 10.2% higher average order value and 8.5% higher revenue per visit.