Case Study: Brothers lifts loyal-customer conversion 53.85% with Nosto
Key results
The challenge
Swedish men's fashion chain Brothers began with product recommendations but wanted to solve more onsite personalization use cases and lift KPI performance as its ecommerce channel grew during the pandemic.
The solution
Brothers expanded its use of the Nosto platform beyond recommendations to include audience insights, personalized emails, content personalization, behavioral pop-ups, dynamic bundles and A/B testing.
“The more I get used to working with the product, the more I find it interesting - there really is so much you can do. We started with only product recommendations but now we're really making use of the different features available on the platform and solving even more pain points, as well as increasing KPI performance.”
EAEva AvellanOnline Store Manager, Brothers
The results, in context
Brothers documented a 53.85% increase in conversion rate for loyal customers, with more than 20% of its online sales attributed to Nosto over the period. Proportional online traffic grew about 15% year-over-year as the ecommerce share of total sales rose.