Food & beverageSourced

Case Study: Beer Hawk lifts repeat-buyer conversion 35% with Nosto testing

Beer Hawk Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Beer Hawk

Industry

Food & beverage

Challenge

Tailor onsite experience to buyer type

Headline result

Craft-beer retailer Beer Hawk raised conversion 35% for repeat buyers and 14% for first-time buyers through Nosto A/B testing

Key results

+35%

Conversion rate lift

repeat buyers

+14%

Conversion rate lift

first-time buyers

The challenge

Craft-beer ecommerce retailer Beer Hawk wanted to increase conversion by tailoring the onsite experience differently for repeat buyers and first-time buyers rather than serving a single generic experience.

The solution

Beer Hawk used Nosto's Campaign Testing to run A/B tests on personalized experiences segmented by whether a shopper was a repeat or first-time buyer.

The results, in context

Beer Hawk documented a 35% lift in conversion rate for repeat buyers and a 14% lift for first-time buyers from the tested personalized experiences.

Products used

Nosto Campaign Testing