Insurance marketplaceSourced

Case Study: The Zebra boosts Facebook ad match rates 170% with Hightouch

The Zebra Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

The Zebra

Industry

Insurance marketplace

Challenge

Slow data access and poor ad match rates

Headline result

170% higher Facebook ad match rates

Key results

170%

Higher Facebook ad match rates

70%

Increase in email click-through rates

Key campaigns

50%

Fewer unsubscribes

Months → days

Faster campaign creation

From 3+ months to a couple of days

The challenge

The Zebra's marketing team struggled with time-consuming data access, an inability to run self-serve campaigns, limited personalization, and poor ad match rates due to legacy systems and manual data processes.

The solution

The Zebra built a composable CDP on Hightouch, using Reverse ETL to sync data to Iterable and ad platforms, Customer Studio to build audiences, and Match Booster to enrich ad conversion events.

“We've gone from what could have been a six-month wait for data down to a matter of days.”
CC
Cynthia Caridad
Director of Lifecycle, The Zebra

The results, in context

Facebook ad match rates increased by 170% and campaign creation time fell from more than three months to a couple of days. Personalized email campaigns raised click-through rates by 70% while lowering unsubscribes by 50%.

Products used

Hightouch Composable CDPHightouch Reverse ETLHightouch Customer StudioHightouch Match Booster