Case Study: How The Room Increased New-User Activation by 75% in 10 Days with Userpilot
Key results
The challenge
The Room, a talent marketplace connecting African tech professionals with global employers, needed more new members to complete its core activation action of uploading a CV. The product team wanted to build guided in-app experiences without relying on engineering resources.
The solution
A senior product manager used Userpilot to build an onboarding flow with a driven action prompting new users to upload a CV, after evaluating alternatives and finding Userpilot the easiest to build flows in without engineering help. Usage was measured on Userpilot's analytics dashboard.
“The number of CV uploads went up from 200-210 to 300-350 CV uploads per week after using Userpilot for 10 days.”
ATArjoon TalukdarSenior Product Manager, The Room
The results, in context
Within 10 days of implementing Userpilot, The Room's new-user activation metric rose 75%, with weekly CV uploads increasing from 200-210 to 300-350. The onboarding experience recorded an 88% engagement rate and a 7% completion rate.