Case Study: How Attention Insight Improved User Activation by 47% with Userpilot
Key results
The challenge
Attention Insight, an AI tool that predicts where viewers look on designs and ads, found that only 47% of new free-trial users created at least one heatmap analysis and just 12% engaged with its Areas of Interest feature. Because customers cannot get value without completing these actions, the low activation was capping trial-to-paid conversion.
The solution
The team used Userpilot to build onboarding flows and interactive walkthroughs that guided trial users toward creating their first heatmap analysis and toward the Areas of Interest feature. The experiences were built without engineering effort using Userpilot's no-code editor.
“Increasing the number of users who create heatmap analyses during their free trial is crucial to conversions since they can't use our platform without doing it.”
DJDarius JokubaitisCMO, Attention Insight
The results, in context
Over roughly six months, the share of trial users creating at least one heatmap analysis rose from 47% to 69%, which Attention Insight describes as a 47% relative increase in activation. Engagement with the Areas of Interest feature rose from 12% to 22%, an 83% relative increase.