Case Study: How Kommunicate.io Drives Product-Led Adoption with Userpilot
Key results
The challenge
Kommunicate.io, a chatbot and conversational customer-support platform, operates without a traditional sales team, so product-led onboarding drives growth. The team found that 60-70% of users engaged with only 3-4 major aspects of the product and needed better in-app guidance toward key actions.
The solution
As a data-driven team, Kommunicate.io used Userpilot to build onboarding flows, adoption checklists, and feature-adoption cues that guide users toward chatbot integration and other key features.
“If you don't have a sales team, everything comes down to the product and product marketing to scale.”
PSParth ShrivastavaSenior Product Marketing Manager, Kommunicate.io
The results, in context
The share of users reaching the adoption checklist rose from 28% to 41% over roughly five to seven months, and 86% of users completed the chat-widget customization goal after feature-adoption cues were introduced. Signup-to-chatbot-integration, which had been around 40-45%, reached 55-60% after about seven months, which the team attributes to both Userpilot and its support function.