Media & PublishingSourced
Case Study: The Hindu increases organic visits 27% with Botify
The Hindu Case StudySourced & dated by Case Study Desk
Key results
The challenge
As a large news publisher, The Hindu needed a clearer, site-wide understanding of its SEO performance and a way to make search visibility legible to senior leadership.
The solution
The Hindu adopted Botify to evaluate its entire site and get a single comprehensive picture of performance, improving how many of its pages Google could crawl and index.
“Botify demystified SEO for the senior leadership, providing a new way to look at our site. Now, we can evaluate the entire site and get a single comprehensive picture of how we're performing.”
PSPundi S SriramChief Product Officer, The Hindu
The results, in context
The Hindu reported a 27% increase in organic visits and a 2x increase in impressions. Google crawled 50% more indexable pages after the deployment.
Products used
Botify Botify