Case Study: Singtel lifts impressions 227% and organic traffic 19% with Botify

Key results

The challenge

Singtel faced a 27% year-on-year decline in organic traffic and a slow SEO workflow that averaged only about 4 optimizations per quarter. Content production was also a bottleneck, taking roughly 5 hours per article.

The solution

Singtel adopted Botify to automate SEO optimization and accelerate content production. The team scaled to 52 optimizations per quarter in 2025 and reduced content creation time from about 5 hours to 10 minutes per article.

The results, in context

After deploying Botify, Singtel reported a 227% increase in impressions and a 175% increase in clicks. Organic transactions rose 19% and organic revenue increased 17%.

Products used