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Luxury RetailSourced

Case Study: S.T. Dupont doubles SEO revenue share with Botify

S.T. Dupont Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
S.T. Dupont
Industry
Luxury Retail
Challenge
Needed to grow organic visibility without relying on a dev agency backlog.
Headline result
2x SEO revenue share and +27% non-branded traffic

Key results

2x
Share of SEO revenue
50%
Organic share of total revenue
Up from 28%, in 3 months
+27%
Non-branded traffic
+30%
Indexable URLs

The challenge

S.T. Dupont, a luxury goods maker, wanted to grow organic revenue and visibility but depended on a development agency to implement site changes, which slowed optimization.

The solution

S.T. Dupont used Botify's PageWorkers to implement optimizations directly and quickly, without routing changes through the dev agency or a backlog, while improving indexable URLs and page load times.

“With PageWorkers, we can implement optimizations on the site ourselves very quickly, without going through the dev agency or putting it in a backlog.”

NV
Nam Vu
Global E-commerce & Digital Director, S.T. Dupont

The results, in context

S.T. Dupont doubled its share of SEO revenue, with organic revenue rising from 28% to 50% of total revenue in three months. Non-branded traffic increased 27% and indexable URLs grew 30%.

Products used

Botify Botify PageWorkers