Case Study: GAME grows Black Friday organic revenue 146% YoY with Botify
Key results
The challenge
As a large e-commerce retailer, GAME needed to deploy SEO changes across its enterprise site quickly, but optimizations previously took between 6 and 12 months to ship and depended on engineering resources.
The solution
GAME used Botify's PageWorkers to implement and scale on-site optimizations without engineering, reducing deployment time from 6-12 months to minutes.
“PageWorkers gave us our independence. It's such an easy tool to use. Updates to our enterprise e-commerce site are made quickly and at scale, no engineering required.”
JHJerry HughesDigital & SEO Marketing Manager, GAME
The results, in context
GAME reported a 146% year-over-year increase in revenue from organic traffic during Black Friday, alongside 82% more pages crawled by Google and a 113% increase in organic traffic to product detail pages. Impressions rose 23%.