General merchandise retailSourced
Case Study: Target Australia grows search revenue with Constructor
Target Australia Case StudySourced & dated by Case Study Desk
Key results
The challenge
Target Australia, a general-merchandise retailer, wanted to personalize what each shopper sees and optimize discovery toward its specific business KPIs as part of a digital transformation.
The solution
Target Australia deployed Constructor's Search & Autosuggest, Browse and Recommendations, loading its product data into the platform for personalization.
“We're thrilled with the results we've seen, which validate this approach and reflect the impact of our digital transformation initiatives.”
UMUtadi MurphyGeneral Manager, Digital & Ecommerce, Target Australia
The results, in context
Target Australia reported +A$13M in search revenue, a +9% increase in search revenue, a +12% increase in search contribution to revenue and a 93% reduction in bounce rate.
Products used
Constructor Search & AutosuggestConstructor BrowseConstructor Recommendations