Apparel & menswearSourced
Case Study: Bonobos boosts recommendation conversions with Constructor
Bonobos Case StudySourced & dated by Case Study Desk
Key results
The challenge
Bonobos, a menswear apparel brand, wanted to provide personalized results across its site while optimizing for the business results it cared about.
The solution
Bonobos deployed Constructor's Search & Autosuggest, Browse and Recommendations to personalize product discovery.
“Not only did they provide actionable insights about our site during the sales process, but their entire product discovery platform allowed us to provide personalized results for all our users while actually optimizing for business results we care about.”
BBBritt BallardSenior Director of Engineering, Bonobos
The results, in context
Bonobos reported a +92% increase in recommendation conversions, a +22% increase in recommendations average order value, a +9% increase in search revenue and a +6% increase in Browse conversions.
Products used
Constructor Search & AutosuggestConstructor BrowseConstructor Recommendations