Consumer GoodsSourced

Case Study: ZOX reaches a 40% repeat customer rate through its Tapcart mobile app

ZOX Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

ZOX

Industry

Consumer Goods

Challenge

SMS to the full subscriber list took 5 hours, too slow for time-sensitive limited collaborations.

Headline result

Notifications that once took 5 hours over SMS now reach 17,000+ subscribers in 5 seconds

Key results

40%

Repeat customer rate via mobile app

17,000+

Push notification subscribers

5 sec

Push delivery time

down from 5 hours over SMS

80%

of loyal customer base now uses the app

The challenge

ZOX needed a fast way to notify its community about time-sensitive limited collaborations. Its existing channels of social media, email and SMS were ineffective, and messaging the full subscriber list over SMS took about 5 hours.

The solution

ZOX selected Tapcart for its design tools and ease of use and built its complete mobile app in a single day. Push notifications became the primary channel for announcing limited drops to app users.

“It would take 5 hours to get to the whole list through SMS marketing, now we can send push notifications in 5 seconds.”
JK
Jason Kuipers
CEO, ZOX

The results, in context

According to Tapcart's published case study, the app now accounts for a 40% repeat customer rate, with more than 17,000 push notification subscribers and 50+ app downloads per day. Push delivery time fell from 5 hours over SMS to 5 seconds, and about 80% of the loyal customer base uses the app. Figures are quoted from Tapcart's page and dated to 2026-07-27.

Products used

Tapcart Tapcart mobile appTapcart Push notifications