Case Study: BÉIS sees 67% higher conversion on its app than mobile web with Tapcart
Key results
The challenge
Rather than solving a specific problem, BÉIS identified an opportunity to diversify revenue channels, scale operations and boost loyalty through a mobile app that could facilitate two-way customer conversations beyond traditional sales channels.
The solution
BÉIS launched a Tapcart app as a low-lift extension of its Shopify store, giving app customers previews and behind-the-scenes content 24 hours early, using push notifications as a free channel in place of paid SMS and email, and emphasizing engagement content beyond promotion.
“We want to be where the consumer is, but we also want to be where we think the consumer is going to be in the future… introducing a mobile application not just as another revenue channel for us, but also to introduce an additional way for us to have an experience for our consumers.”
JCJulie ChalkerVP of Digital & E-Commerce, BÉIS
The results, in context
Tapcart's case study reports a 67% higher conversion rate on the app versus mobile web, a 19% higher average order value versus the website, 13% of total US revenue coming from the app, and 12% revenue growth from push notifications over recent months. Figures are quoted from Tapcart's page and dated to 2026-07-27.