BeautySourced

Case Study: Beekman 1802 reports 37x ROI on push notifications with a Tapcart app

Beekman 1802 Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Beekman 1802

Industry

Beauty

Challenge

The brand wanted a mobile app without the 9+ months and seven-figure cost of custom development.

Headline result

A three-week deployment instead of a 9+ month, seven-figure custom build

Key results

37x

ROI from push notifications

since September 2023 launch

31%

Higher conversion rate on app vs. website

29%

Higher revenue per session on app vs. website

90.6%

In-app user retention rate

The challenge

Beekman 1802 wanted a mobile app to reach customers shifting to mobile shopping, but sought to avoid the 9+ months and seven-figure investment it associated with custom development.

The solution

The brand deployed Tapcart's no-code app in three weeks, integrating Klaviyo for personalized push notifications, Gorgias for in-app support, Yotpo for loyalty, and Custom Blocks for educational content.

“Push allows us to reach users who've built a relationship with the brand. What we can't do is bombard them with sale, sale, sale.”
DB
David Baker
Chief Digital Officer, Beekman 1802

The results, in context

Tapcart's case study cites 37x ROI since the September 2023 launch, a 31% higher conversion rate and 29% higher revenue per session on the app versus the website, and a 90.6% in-app user retention rate. Figures are quoted from Tapcart's page and dated to 2026-07-27.

Products used

Tapcart Tapcart mobile appTapcart Push notificationsTapcart Klaviyo integrationTapcart Gorgias integrationTapcart Yotpo integrationTapcart Custom Blocks