Case Study: Vosges converts 227% higher on its app than mobile web with Tapcart

Key results

The challenge

Vosges' website did not translate well to mobile devices, creating friction for customers shopping on phones. The brand needed a mobile solution but lacked technical expertise and wanted to avoid lengthy development timelines.

The solution

Vosges launched a Tapcart app in about two weeks, combining commerce with immersive content such as recipes, guided chocolate tastings, cocktail pairings and meditation experiences, and integrated Klaviyo to personalize messaging across email, SMS and push, with VIP 'Cravings' promotions for its top 30% of customers.

The results, in context

Tapcart's case study reports a 227% higher conversion rate on the app versus mobile web, a 113% higher conversion versus desktop, a 30% higher average order value versus desktop, and a 25% increase in incremental revenue. Figures are quoted from Tapcart's page and dated to 2026-07-27.

Products used