Case Study: Type One Style earns 204% higher revenue per session on its Tapcart app
Key results
The challenge
Type One Style operates in the niche market of Type 1 diabetes device protection, with an average order value of only about £10-20. Paid-media agencies deemed scaling impossible, so the founder pursued a mobile-first strategy given an audience that was roughly 80% female and acquired through social channels.
The solution
The brand shifted marketing focus from website conversions to app downloads via Tapcart, promoting the app through QR codes on packaging and mailers, website banners and a 10% incentive, and integrating Klaviyo for targeted push notifications to reduce purchase friction.
“We know app users are so good on every single KPI. Quite often, the call to action for a marketing campaign isn't always 'place an order.' It's an app install.”
CCCharlie CawseyFounder and Managing Director, Type One Style
The results, in context
Tapcart's case study reports 204% higher revenue per session on the app, a 42% higher AOV versus the website, a 154% higher conversion rate on mobile versus web, 9x app ROI (with 4x ROI reached within 3 days of launch), and an 11% app conversion rate. Figures are quoted from Tapcart's page and dated to 2026-07-27.