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Case Study: How Survicate grew expansion MRR by 43% with Custify

Survicate Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Survicate
Industry
Survey & Feedback Software
Challenge
Scattered customer data and manual processes on a lean team
Headline result
Survicate reports a 43% increase in expansion MRR and a 7% churn reduction using Custify's task automation and health scoring

Key results

+43%
Expansion MRR increase
reported by Survicate
-7%
Churn reduction
reported by Survicate

The challenge

Survicate's lean customer success team needed a single source of truth for customer data and a way to act on churn and expansion signals in real time. Without a centralized system the team risked being blind-sided by at-risk accounts.

The solution

Survicate adopted Custify to consolidate customer data in one platform, automate key processes, and apply health scoring and task automation, with real-time alerts and insights surfacing expansion and churn signals.

Thanks to the real-time alerts and insights, we increased our expansion MRR by 43% and reduced churn significantly. The time savings alone have been invaluable for our lean team.

EB
Eylul Beyazit
Director of Sales & Customer Success, Survicate

The results, in context

Survicate reports it increased expansion MRR by 43% and cut churn by 7% while saving its lean team significant time. The figures are quoted from Custify's public customers page and dated to the index date.

Products used

Custify Customer HealthCustify AutomationCustify Tasks and Alerts