Case Study: Superhuman cuts team seat removals 15% with Churnkey
Key results
The challenge
Superhuman is an email productivity application built to help users save time and focus. The company found that team seat removals were costing hundreds of thousands of dollars annually, with nearly ten thousand customers at risk of reducing their team-plan seats. It needed to address the revenue leak while understanding why customers downgraded.
The solution
Superhuman implemented Churnkey Cancel Flows on the seat-removal path to intervene dynamically and to collect structured feedback on why customers reduced seats.
“Churnkey helped us save more customers and learn what they actually needed from us. It changed how we approach retention entirely.”
BOBen Ophoven-BaldwinSenior Product Manager, Growth at Superhuman
The results, in context
Superhuman saw 15% fewer team seat removals and a 4% retention uplift attributed to Cancel Flows alone. The flows also generated thousands of feedback responses that informed product improvements.