Case Study: Buildertrend reactivates 45% of churning customers with Churnkey
Key results
The challenge
Buildertrend is a construction project management platform serving over one million users across 100+ countries. As the product expanded, its support team struggled to manage cancellation feedback that lacked data uniformity. The team needed automated analysis to extract actionable insights without adding headcount.
The solution
Buildertrend funneled cancelling customers into Churnkey's personalized Cancel Flows, collecting both quantitative survey responses and qualitative open-text feedback. Churnkey's Feedback AI parses and categorizes the responses automatically so teams receive structured, consistent data.
“The Churnkey team has built and delivered on every promise made. This will be a complete game changer for our business. 10/10 recommend.”
CBCharley BurtwistleSenior Director of Core Subscription at Buildertrend
The results, in context
The Cancel Flows produced a 45% reactivation rate among churning customers and $570 in revenue saved per customer. According to the case study, Churnkey contributed six figures in increased topline revenue within five months and established a structured feedback pipeline for internal teams.