Case Study: Sudowrite adds six figures in revenue with Churnkey
Key results
The challenge
Sudowrite is an AI writing assistant for authors, co-founded in 2020. The company grew rapidly but lacked the bandwidth to manage churn and failed payments alongside product development. The founders wanted to reduce churn without pulling focus from product and growth.
The solution
Sudowrite implemented Churnkey Cancel Flows and payment recovery, using A/B testing to route certain customer segments to its Slack community for support.
“Churn reduction is nuanced. We want to help customers who need a hand getting the most out of Sudowrite, while letting those who need to pause or cancel do so easily.”
AGAmit GuptaCo-founder of Sudowrite
The results, in context
According to the case study, Churnkey drove a revenue increase of over six figures in less than a year across both voluntary and involuntary churn channels, while freeing the small team to focus on product and growth.