Case Study Deskcasestudydesk.com
Travel Marketing TechnologySourced

Case Study: Sojern saves 2-3 hours per pitch with Muck Rack

Sojern Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Sojern
Industry
Travel Marketing Technology
Challenge
Three-person PR team on Sheets and clunky monitoring
Headline result
2-3 hours saved per pitch

Key results

2-3 hrs
Saved per pitch
Preparation cycle
10-15
Media lists maintained
Within Muck Rack

The challenge

Sojern's three-person in-house PR team relied on Google Sheets and clunky media-monitoring tools, which made journalist discovery and coverage tracking inefficient.

The solution

The team adopted Muck Rack to build region-specific media lists and automate daily coverage alerts with engagement metrics.

“Using Muck Rack felt like a sigh of relief. Even the small details—like opening search queries in new tabs—makes our process streamlined.”

DB
Drew Baker
Public Relations Associate, Sojern

The results, in context

Sojern estimated saving two to three hours per pitch-preparation cycle and maintained 10 to 15 targeted media lists within Muck Rack. The team also secured coverage for its VenueLytics acquisition in Skift and PhocusWire.

Products used

Muck Rack SearchMuck Rack Media ListsMuck Rack Alerts