Case Study: Gen3 Marketing grows client media coverage 176% with Muck Rack

Key results

The challenge

Gen3 Marketing's content-partnerships team sourced media contacts manually across Google Sheets, Hunter.io, and HubSpot, a process that was time-intensive and struggled to keep pace with editorial staff changes. Building a single media list took 60 to 90 minutes.

The solution

Gen3 adopted Muck Rack to discover editors by niche, build and maintain media lists, and report on PR KPIs alongside affiliate-marketing metrics in one platform.

The results, in context

Over six months, media coverage for one subscription client increased 176%. Unique visitor metrics rose from 643 million to 1.06 billion and advertising value equivalent grew from $5.96 million to $9.58 million, while media-list creation fell from 60-90 minutes to 15-20 minutes.

Products used