Fashion, Beauty & Lifestyle PR AgencySourced
Case Study: Bollare saves 2+ hours per pitch with Muck Rack
Bollare Case StudySourced & dated by Case Study Desk
Key results
The challenge
Bollare, a fashion, beauty, and lifestyle PR agency with offices in New York, Newport, London, and Los Angeles, managed press tracking, media contacts, and outreach lists across multiple disconnected databases. Customizing 50-plus pitch emails a week and avoiding duplicate outreach was slow and error-prone.
The solution
The team consolidated three separate databases into Muck Rack, using activity tracking, Boolean search, and centralized 'do not contact' list management.
“I've always been a strong champion for Muck Rack from the day that we were able to access it.”
MTMelissa TateSenior Director of Editorial, Bollare
The results, in context
Bollare reported saving at least two hours per pitch compared with its previous process, while reducing the risk of double-pitching and missed 'do not contact' notifications.
Products used
Muck Rack Media DatabaseMuck Rack Boolean SearchMuck Rack Pitching