Digital PR & SEO AgencySourced

Case Study: Reboot Online secures 30+ links per campaign with Muck Rack

Reboot Online Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Reboot Online

Industry

Digital PR & SEO Agency

Challenge

Building international media lists and scaling outreach

Headline result

30+ links secured

Key results

30+

Links secured

Incl. Time Out, Metro

The challenge

Reboot Online, a London-based SEO and digital PR agency, needed to build media lists for national and international outlets, keep pace with journalist job changes, and personalize outreach at scale.

The solution

The agency used Muck Rack's database, Boolean search operators, and customizable alerts for journalist research, personalized outreach, and real-time coverage monitoring.

“Muck Rack helps us do personalized outreach in a much less time-consuming and effective way.”
SL
Sandra Leung
Senior Outreach Executive, Reboot Online

The results, in context

Using Muck Rack, the team secured 30-plus links for a campaign, including placements in Time Out, Metro, and regional publications, while making personalized outreach less time-consuming.

Products used

Muck Rack Media DatabaseMuck Rack Boolean SearchMuck Rack Alerts