Case Study: Skechers sees 30% uplift in conversion rate with Monetate

Key results

The challenge

Skechers' ecommerce operations team wanted to run testing and personalization without depending on developer resources or a large in-house team. It needed a platform its own operators could use to build experiences independently.

The solution

Skechers used Monetate's A/B testing tools to build and run experiments without coding, allowing the operations team to launch experiences on its own.

The results, in context

Skechers achieved a 30% uplift in conversion rate using Monetate's A/B testing. The team was able to deliver the improvement without expanding headcount.

Products used