RetailSourced
Case Study: Nespresso increases CVR of recommended coffees by 18% with an interactive quiz
Nespresso Case StudySourced & dated by Case Study Desk
Key results
The challenge
Nespresso wanted to improve and enhance its customer experience by educating shoppers about coffee and guiding them to suitable products. Recommending the right coffee to a diverse customer base was a priority for the digital team.
The solution
Nespresso built an interactive Coffee Quiz on the Monetate platform, ensuring its product feed carried the information the quiz needed to reference and serve proper coffee recommendations to each customer.
“As a brand, we want to continue improving and enhancing our customer experience by educating customers about coffee.”
JDJenny DenhamDigital User Experience Manager, Nespresso
The results, in context
The interactive Coffee Quiz drove an 18% increase in conversion rate for recommended coffees. More than 50,000 customers interacted with the quiz, which recorded a 42% completion rate.
Products used
Monetate Monetate PersonalizationMonetate Interactive QuizMonetate Product Recommendations