RetailSourced

Case Study: Simba Sleep achieves 9% revenue lift with real-time personalization

Simba Sleep Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Simba Sleep

Industry

Retail

Challenge

Act on test results quickly across a mobile-heavy audience

Headline result

Simba Sleep achieved a 9% revenue lift from targeted pop-ups and made reporting 80% faster with Monetate

Key results

Revenue lift

from targeted pop-ups

80%

Faster reporting and analysis

via automated dashboards

80%

Of sessions on mobile

The challenge

Simba Sleep runs a business where around 80% of sessions occur on mobile devices. The team needed real-time test data it could pair with customer feedback and act on quickly to show results to stakeholders the same day.

The solution

Simba Sleep used Monetate's real-time personalization and automated reporting dashboards, including targeted pop-ups, to run and measure experiences and speed up analysis.

“Real-time test data is huge for us. We pair it with customer feedback, move quickly, and show results to stakeholders the same day.”
JM
Jon Moore
Marketing & Ecommerce Director, Simba Sleep

The results, in context

Simba Sleep achieved a 9% revenue lift from targeted pop-ups and made reporting and analysis 80% faster through automated dashboards. Around 80% of the brand's sessions occur on mobile.

Products used

Monetate Monetate Real-Time PersonalizationMonetate Automated DashboardsMonetate Testing