Case Study: Dynamic testing drives 10% CTR for Frontgate with Monetate

Key results

The challenge

Frontgate wanted to improve engagement with product recommendation links on its category pages across furniture, bedding, and decor. The team needed a way to build and adjust tests incrementally as they learned what worked.

The solution

Frontgate used Monetate's Dynamic Testing to build tests iteratively and make constant incremental adjustments based on how each test performed, optimizing where recommendation links were placed on category pages.

The results, in context

Dynamic Testing drove a 10% improvement in click-through rate on product category pages. The approach let the team make continuous adjustments as tests ran.

Products used