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Case Study: How SentinelOne grew pitch engagement 300% with Highspot

SentinelOne Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
SentinelOne
Industry
Cybersecurity
Challenge
No centralized content or engagement visibility
Headline result
SentinelOne reported a 300% increase in pitch engagement and 200% more content usage after adopting Highspot

Key results

300%
Increase in pitch engagement
200%
Increase in content usage
year over year
160%
Increase in customer engagement

The challenge

SentinelOne, an endpoint and cloud security provider, lacked a centralized content repository and analytics. Sales reps struggled to locate content, and the enablement team could not measure what resonated with buyers or drove results.

The solution

SentinelOne implemented Highspot with digital sales rooms, Salesforce integration, AI-powered content recommendations, and Pitch templates across the sales cycle.

The end customer spent 73 hours in the digital sales room with lots of collaboration, and the deal closed, representing a huge win for us.

SP
Suzanne Portugal
Head of Education and Enablement, SentinelOne

The results, in context

SentinelOne reported a 200% year-over-year increase in content usage, a 300% increase in pitch engagement, and a 160% increase in customer engagement after adopting Highspot. The story is published on Highspot's success-stories hub; the page is undated, and the figures were sourced July 23, 2026.

Products used

Highspot Digital Sales RoomsHighspot PitchHighspot AI Content RecommendationsHighspot Salesforce Integration